Check out some exciting news on Facebook ads, Pinterest APIs, Flurry for Apple, Tumblr’s search, Indian Railways on Big G & Snapdeal doing
FB carousel ads has now been extended to mobile apps
Pinterest opening doors to developers
Facebook introduces instant articles
Flurry analytics rolls out support for apple watch
Tumblr adds 3 imp features to its search
Indian railways schedule Google transit
Snapdeal going Facebook way
Suresh Babu Tips for the week
Zdnet is a technology site they had another site that interviewed and wrote about the CXOs called
cxo-talk.com. “When Google errs: Cautionary tale of great power” is an article by them talks about
how Google penalized their newly acquired domain cxotalk.com’s (without the hyphen; they did a
301 redirect after they bought cxotalks.com).
They blamed Google for the error.
What they failed to see was that the previous owner of the website cxotalk.com had unethical link
building practices and other activities on the website not in line with Google Webmaster Guidelines.
Google penalized based on past history.
Check out this blog so that you get to understand the details.
Takeaway: Before you buy a domain in the future which was already owned by someone, do a google search to check site: www.domainyouwannabuy.com . Research the number of pages
indexed, backlinks and other details before you finalize on your buying decision.
2nd tip from Anusha (Co-ordinator at WMA)
Why and who should get into digital marketing?
People shop and spend a ton of time online. So almost all businesses are going online and being in
Digital Marketing is a must in today’s world.
Anybody who is passionate can take up the Digital Marketing career. Getting training can put you
way ahead of the crowd.
Facebook Carousel lets advertisers showcase multiple images and links on one ad.
The cost is dramatically reduced and therefore more efficient and effective. Now, the same advert
option’s available for mobile apps.
Pinterest opening its doors and APIs to developers
According to readwrite.com, Pinterest now allows developers access to APIs or Application
Programming Interface allows builds all kinds of stuff on Pinterest data.
FB introducing instant articles
This is expected to increase the reading experience faster, by 10x – compared standard mobile web
It is a suite of interactive features that allow advertisers to bring content to life.
There’s a lot on the podcast but we’d like to highlight one great advantage of this – now people can
like, comment at various segments within an article. More engagement!
Flurry analytics supports Apple watch
According techcrunch.com, yahoo acquired Flurry analytics last year, and this company will track
data and offer analytics about apple watch.
Check out this blog for more details: http://techcrunch.com/2015/05/08/flurry-analytics-rolls-out-support-for-apple-watch/
Tumblr announces new search features
Tumblr is the micro-blogging platform from Yahoo! There are 3 massive improvements to search for
posts on Tumblr.
1. You could click the “avatar” on the dashboard and click the magnifying glass to search
2. You could filter and shorten the results
3. Full text search (both searches from the dashboard as well as from the theme)
Indian Railways schedules are now on Google Transit
8 Indian cities will now be listed on Google transit on Google Maps – this will display the transport
Listen to segment 13:55 to 15:22 on the podcast for greater details.
Snapdeal wants to do Facebook
Snapdeal is creating a clan of apps like FB. Facebook did this with FB app, whatsapp, Instagram, FB
Snapdeal has bought freecharge, rupeepower and exclusivy. The Co-Founder and CEO Kunal thinks
single app for great accessibility. One single login to a bunch of apps.
Round 2 of Tips
1. Farha is a student at WMA, her tips for this week is about Twitter. And especially she suggested
we follow Neil Patel (Quicksprout.com) for some awesome engaging content. She thinks we could
learn a lot about Digital Marketing from him.
You can follow Neil @neilpatel on Twitter.
2. Google allows its users to check their personal behaviours and even make changes to the settings
at www.google.com/dashboard. This is one way for Google to ensure transparency and respecting
Stay tuned for the next Weekly Update from Digital India Podcast brought to you by WMA..