Here are the updates for some of the events that happened last week. The top stories for the week
The official announcement from FB talks about 7 Facebook Events features coming this year
Pinterest doubles down on making money, rolls out video ads, stay tuned to know more
about cinematic pins
New Instagram app allows you to combine multiple still images into simple collage-style
layouts for sharing online
Google introduces Buy button on Youtube
Google and Twitter partner to bring tweets deep into the SERPs, you can now see tweets
highlighted on search results
Facebook Messenger Eyes Non-Friend Conversations With Chat ID, meaning you can now be
cautious about who is sending you chat messages on FB
Before we move on to the detailed stories, here are a couple of tips for you if you are looking at
making your life any easier than it actually is.
Google tone that Transfers URLs from one computer to another. Note, it cannot be
personal as it is not private and Google tone has a competitor, a British company named
Chirp that does more than transferring just a URL.
‘Power tool’ that makes animated videos and slides in a jiffy.
And here are the detailed stories for this week.
The official announcement from FB talks about 7 Facebook Events features coming this year and
According to Mashable.com, Facebook might role out seven new features to its event page,
including sending out invites to non-FB members and an event app.
1. More events in your News Feed
2. More event recommendations in your News Feed, too…
3. Sharing events from inside Messenger
4. Tighter integration with Messenger
5. Inviting non-Facebook users to events
6. Invitation receipt notifications for private events
7. Might come up with a standalone Events app
Pinterest doubles down on making money, rolls out video ads
According to Mashable.com, Pinterst expanded its ad products, by rolling out video ads called
Cinematic Pins. Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in
that they’re formatted to blend in with other items in your home feed — except for the fact they’re
motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop
of paid advertisers.
New Instagram Layout App Tackles Third-Party Competition
According to Forbes.com, the Instagram team has announced Layout from Instagram, the latest
photo-sharing app from the Facebook-owned social networking company. Following in the footsteps
of the popular Hyperlapse app, for creating and sharing time-lapse videos, this new free stand-alone
offering allows users to combine multiple still images into simple collage-style layouts for sharing
online. Using a collage can often help your Instagram post tell a story more effectively than a single
image, making it more engaging for your followers.
Google wants you to buy things straight from YouTube videos
According to BusinessInsider.com. YouTube is rolling out a new feature that will let advertisers easily
lists goods that they are selling alongside or within their video ads.The feature is called TrueView for
shopping and builds off of the introduction of “cards” in April, which let advertisers overlay more
information about their brand, related videos, playlists, and links to their websites on their videos.
Google and Twitter partner to bring tweets deep into the SERPs
According to econsultancy.com, thanks to the partnership between the two companies, today,
mobile users in the United States may see tweets highlighted in search results.In the coming months,
tweets will make their way to SERPs in other languages and on desktop.Search and social are
frequently seen as two distinct marketing channels, but that could be changing. The world’s largest
search engine, Google, and one of the world’s most prominent social platforms, Twitter, have
announced a new partnership that will integrate social content more deeply within the search
Facebook Messenger Eyes Non-Friend Conversations With Chat ID
According to techcrunch.com, FB messenger will let you know – Is that a message from someone
random, a spammer, or the nice guy you met yesterday? Facebook Messenger wants to give you
some clues before you consider responding. The app will now surface publicly shared biographical
info like current city and job title at the top of message threads from people you haven’t chatted
with before. The update starts rolling out today on iOS Android in U.S., U.K., France, and India.
Densyl Tip: Name changed from Webmaster tool to Google Search Console so that everybody can do
it, just about anybody who wants to have a website and get it ranked.
Meenakshi Tip: Canva and how it makes it very easy to develop your own images, edit it and yes,
definitely copyright it with your brand.