Digital India 028 : HYPER LOCAL MARKET HYPED IN INDIA ?

Cross Post From  FIR Podcast Network

 

Is e-commerce creating a lazy society?

 A little but is it because of a lack of time or choice of products and services?

 Time saving.

 Trust factors

 Addiction – excessive expense, too easy

And is it only ecommerce or technology as a whole?

 Maps

 Reminders

 A recent study shows more than 50% of Europeans can’t recall their

children’s phone numbers without the help of their mobile phones.

 The India Brand Equity Foundation estimates that food and grocery accounted for 69% of India’s $490-

billion (Rs 300-lakh crore) retail sector in 2013, followed by apparel at 8%.

What gets delivered home nowadays?

 Groceries, appliances, books, clothes, and myriad other products

 Toilet seats, commodes, walking support, arm support for senior citizens

http://www.seniorshelf.com/categories/Mumbai-Daily-Living-Aids-Mumbai-Bathroom-Accessories/cid-CU00156900.aspx

 Pet food

 Homemade food (Dabbawallas are doing the delivery from home to workplaces),

watscooking.com – enter location and find food cooked by home chef’s near you. In fact

awatscooking caters not only to some non-metro cities in India (Eluru, TN; Kurnool, AP; but also

UAE, UK, US, Canada, Malaysia, etc.)

 Task allocation – hire a PA – http://www.russsh.com/ – book a task for kind of a PA to complete

for you-  send any item like bakery to cash or cheques or even a bulk item – from your home to

wherever it needs to go. They have a blog on how Basketball Player Gets A Finger Splint

Delivered When Local Pharmacy Ran Out Of Stock Our cash on delivery (COD) and

express delivery (under 90 minutes) makes it convenient for working adults, single

parents and senior citizens.

Factors behind the rise of online shopping with home shipping:

 More internet users

 Choice of payment options – Cards, COD, net banking, EMIs, etc.

 Geo location targeting of consumers

Recently funded hyperlocal companies:

 Swiggy

 UrbanClap

 Localoye

 Spoonjoy

http://yourstory.com/2015/08/hyperlocal-e_commerce/

Hyperlocal services is a platform to enable local offline services from anywhere, anytime.

Require:

 Facilitating local offline services – serving as partners rather than competition

 Hyperlocal is more trusted than ordinary ecommerce – as they connect people to nearby stores

and services that are reachable in case of complaints

 Within hyperlocals, services have higher margins of around 20% as opposed to

product based models which earn 2-10% margins or even non-hyperlocal e-

commerce companies, which operate on 3-7% margins, depending on the

category. (http://www.financialexpress.com/article/economy/much-ado-about-

hyperlocals/132045/)

Examples:

Local Baniya 

 While Flipkart was reportedly considering entering the online grocery delivery

space

 Amazon Kirana is already operational as a pilot in Bengaluru – currently being reworked.

 Paytm has launched Zip mobile app and is testing in Bengaluru – pulled back.

 Ola has launched Ola store, an hyperlocal grocery mobile app.

Groceries

Zopnow

Peppertap

Ninjacart

Food – Restaurants

Tinyowl

TapTap Meals

Food – Chefs

Holachef

BiteClub

Medicine

1mg

Pluss App

Horizontal

Grofers

Delyver (Acq by BigBasket)

Lazylad

Concierge (Point to point)

StreetJumper

Bhejjo

B2B

Roadrunnr

Grab

TownRush

Pickingo

Discovery/Deals

Wooplr

Niffler

MadPiggy

Others 

Zopper  (Electronics)

StoreWalk  (Fashion)

http://www.slideshare.net/Tracxn/tracxn-hyperlocal-delivery-landscape-july-2015

Challenges – from Alagu Balaraman, partner and MD, Indian operations, CGN Global India, a supply

chain management consulting firm.

 Service people must know how to handle a customer – he represents your brand

 creating a need for services might be difficult as people may already have their

own local set-up in place – but that mindset is changing.

http://www.financialexpress.com/article/economy/much-ado-about-

hyperlocals/132045/

more info : 

https://digitalindia.withgoogle.com/intl/en-in#cards

http://googleindia.blogspot.in/2015/12/digital-india-with-google-translating.html

https://www.youtube.com/watch?list=PLCGuWjbroLt3Wv2uOOEX19RNFeh4KwNxh&v=_08znUixyS0

https://www.youtube.com/watch?v=nbIHscEjdOw&index=2&list=PLCGuWjbroLt3Wv2uOOEX19RNFeh4KwNxh

http://www.adageindia.in/digital/more-indians-are-buying-diamonds-online/articleshow/50164619.cms

 

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Host : Suresh & Monica

Editor  : Bharani 


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